A label on the bottle is the main means for consumers to distinguish one wine brand from another prior to tasting. The design and content of the label is what reaches out and motivates a transaction in the crowded marketplace away from the vineyard and winery tasting rooms.

As part of the worldwide Stay Extraordinary campaign for Diet Coke, some two million bottles with unique, colorful designs were created and produced by HP Indigo for Coca-Cola Israel’s Extraordinary Collection.

Associated Labels made a trip to Germany to check out its 52″ MIRAFLEX AM named King Kong. King Kong is now at sea, Canada bound aboard the MSC LEIGH Vessel (above) and the "Night Before Christmas" suspense is killing us!

We're back from Germany, flipping through our phones filled with pics of beer, sausage, sauerkraut and a whole lot of machines. We barely survived a white knuckled rip down the autobahn en route to the Windmoeller & Hoelscher plant in Lengerich to meet our brand new 52″ MIRAFLEX AM press baby.

The world may never be the same after a minor-freak out over a dress that looked both blue and black and white and gold.

Think about what digital technology did to your TV, now imagine that same high definition technology being used to print your labels and flexible packaging. Like dolphins on the Nature Channel your digital labels will look undeniably awesome.

Can you create an authentic brand around a reality TV star? That's the very question New York based Beardwood&Co, brand and innovation firm, asked themselves when creating the branding strategy around the development of Tim Smith's Climax Moonshine.

We're off to Germany to visit our brand new baby... and this one is advanced.