Printing Like It's 2033

When it comes to package design Svedka Vodka knows how to get a party started. New York firm Establish created a fun flexible packaging design that generated intoxicating results. Stare at the packaging shrink wrap long enough and you could get a buzz off the optical illusion alone.

By utilizing shrink wrap packaging this graphic pattern covers the entire bottle. The bottle design is cheeky, eye-catching, and certain to grab the attention of anyone passing by.

Design and image via Establish